Digital marketing communications

Think about online marketing and SEO, step 1

2010-08-04T12:17:00.001-07:00

This is the first article in the series "Online marketing and SEO, launching a new site". Today I want to talk about the first and the most crucial step in any SEO endeavor: think about your product and SEO. Even before getting into keyword research, looking at the tools and trying to understand what people are searching for, it's crucial to make sure you clearly understand what you're selling. These are a few questions to ask yourself:

+ What it is that I'm selling? What are the 3-4 word combinations that can clearly describe my product?
+ Who's my target market? What's my target market's decision making process?
+ What are the companies that sell similar product? How are they referring to their product online?

Read more at online marketing Calgary by Alexander Zagoumenov.

From: http://ping.fm/zbqK2search-engine-optimization/online-marketing-seo-step1/

Online marketing, SEO and launching a new website

2010-07-19T13:34:00.001-07:00

A friend of mine, Ernest Barbaric, (Congratulations, Ernest!) has just re-launched a website and asked me about tools he should use and steps he should take to tweak up the new site. We had a conversation with a few messages back and forth. This series of posts is a result of that conversation. Here are a few things to keep in mind when approaching SEO for a new / re-designed website. These are general steps that I've tried, tested, improved. Please note that this is a general process, and I will go into specifics of each step in future posts.

Read more about Online marketing Calgary.

From: http://ping.fm/zkH8I/search-engine-optimization/seo-launching-new-website/

Online marketing Meetup by FoundPages in Calgary, event review

2010-07-14T19:00:00.001-07:00

This one will be short and as concise as possible. I just came from a great event put together by the team at FoundPages. It was about 5 easy-to-use tools to improve your online marketing efforts. Great turnaround! 5 presentations followed by a few discussions were quick, to the point and very well moderated by Jimmy Wong. Presenters line-up was a follows:

+ Twitter Basics by Terence Fong of Business Instincts
+ Google Places for Businesses by Kathryn Blair of FoundPages
+ Google Alerts by Shannon Bowen-Kelsick of sbk MARKETING
+ Posterous.com by Bryanne Miller of Be Real Communications
+ ActiveProspects by Ritu Singh of ActiveConversion

Feel free to contact each of the presenters using the links above to request a copy of the presentation. Lear more about the event and sign up for the next one at Meetup.com. I'll definitely be looking for more events by this group!

Learn more aboutMarketing consulting Calgary

From: http://ping.fm/AfF4Wsocial-media-marketing/online-marketing-meetup-foundpages-calgary-event-review/

Executing social media, a few notes from the event (part 1)

2010-07-13T13:56:00.001-07:00

As promised, below are some notes from the second day of the event. Please note that it only includes notes for presentations by the following people: Shawn Ohler, Ernest Barbaric and Ken Chapman. I had to leave at the lunch break.

Read more: http://ping.fm/vy9LH

From: http://ping.fm/2tgWM

Executing Social Media in Calgary, Day 1 in review

2010-06-17T21:11:00.001-07:00

I just came from the first day of a two-day event by Acuity Forums in Calgary. I had an honor to present alongside with:

Walter Schwabe, Founder / President / CEO, fusedlogic inc.
Stephen D. Burns, Partner, Bennett Jones LLP
Roger Kondrat, Director of Strategy, West17Media
Jacob George, Manager Corporate Marketing & Communications, City of Calgary
Rob Begg, Director Business Development, Radian6
Doug Walker, Experienced Internet Strategist, pioneer in Canadian online marketing
Unfortunately I missed the first 3 speakers. I'm coming to the first half of the day tomorrow and will write an event in review post with more details.

My presentation on Social Business and internal social media tools was the last of the day. I also prepared a list of resources I used to prepare for this presentation - Social Business Resources. I hope you find it useful.

Social business resources, a list

2010-06-09T22:12:00.001-07:00

I've been preparing for a talk at Acuity Forums Executing Social Media, in Calgary. These are some of the useful resources I came across as it relates to Social Business practices. I hope it helps you as much as it helped me. I'd appreciate a discussion if you have a thing or two to add.

My goal in this presentation is to look at social media as it relates to fostering innovation and change inside an organization. As a result focus is to provide a framework to simplify social media adoption inside a corporation.

Please note that this page treats social business, enterprise 2.0, social computing and internal social media interchangeably. As of June 8th, 2010 links to all of these articles and papers are working properly. Please let me know if you see a broken link.
Social business resources, a list: http://bit.ly/995cPx

Practical tips on using social media to recruit youth in Calgary

2010-05-25T13:49:00.001-07:00

I still believe that nothing has changed with the advent of social media. People are people with their needs and desires, pet peeves and moods. However, communication tools and techniques have changed, especially if you're reaching out to youth. Social media has brought in a set of new techniques and tools that affects many of the HR functions including recruitment. As of May 24, 2010 there is 44,240 users under the age of 16 within 50 miles of Calgary on Facebook alone.

So how do you use new communication tools and techniques to connect with the audience? Below is a list of recommendations designed to help an HR professional get on board with social media.

Know your G.A.P's (Goals, Audience, Product)
Your organization is a product. Your aim is to communicate your benefits to the right audience using the right tools. GAP here stands for Goals, Audience and Product. Knowing these three variables will help along the way.

Read more: http://bit.ly/bSNly5

Does your 404 error page work for you?

2010-04-05T12:47:00.001-07:00

You own a site, or you work on optimizing one. You engage in link building, you run a blog, you create pages on your site. Occasionally it happens that you links are broken (both internal and external) and your visitor gets a 404 error page.

Read more: http://ping.fm/1pbiA